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Rojit Sorokhaibam

Fri, May 27, 2022 Edited

Brand Ecosystem and its Power

Brand ecosystem is not as ‘complex’ as it sounds. It is the experience created by different businesses for their customers via various channels and media. Brand ecosystem includes social profiles and ads. Digital consumerism is here to stay, which makes it important not only to sell products and services, but to also ensure repeat business from consumer loyalty. Connecting to the audience in such a way that businesses retain customers for a lifetime is important.


Brand ecosystems depend on the different aspects of technology and business, and can create a communication strategy that is integrated.

Importance of Brand Ecosystem
A brand ecosystem is beneficial not only to the consumers but also to the business. Consumers are able to find more products needed for their day-to-day requirements with a brand ecosystem. This tends to expand the portfolios of the product. The consumers can meet all their requirements with a ‘single’ brand, adding to their convenience and comfort. The ecosystem can help increase loyalty and prove beneficial to the brand. A business can also cope with the highs and lows of a specific sales trend by expanding the portfolio.

Building a Brand Ecosystem

When a business wants to develop an ecosystem, it is important to focus on the wants and needs of the ‘existing’ customers.


Their loyalty is ensured and the business can profit with an increase in sales if the business provides a good experience and is able to solve their problems. Any initiatives added to the ecosystem need to add value to the convenience of the consumers.
The marketers can make ‘informed’ decisions about the building of a brand ecosystem with brand tracking. Strong brand tracking can help a business gain insight in into the sentiment of the audience.

Here are a few tips for building an ecosystem:

The objectives of a brand need to be identified.

The business has to take inventory of the resources that already exist.

The management systems of marketing need to be looked into.

The value proposition needs to be determined.

The technologies and tools need to be leveraged for making the action items feasible.

When a brand ecosystem is built, it is important to make sure there is a connection between the brands of the business and the technology. A business can be strong if the connections of the business attributes are well connected.

Creation of a business ecosystem can be time consuming. The best examples can be found within organizations with many years of experience and strong strategic tracking strategies.

A campaign might not align with the needs of a customer if the business is unaware of their customers sentiments and thoughts
When a brand ecosystem is built, it is important to make sure there is a connection between the brands of the business and the technology. A business can be strong if the connections of the business attributes are well connected.

Creation of a business ecosystem can be time consuming. The best examples can be found within organizations with many years of experience and strong strategic tracking strategies.

A campaign might not align with the needs of a customer if the business is unaware of their customers sentiments and thoughts

To get the most out of your efforts and to save valuable time, energy and money, log onto id4org. The ecosystem will be built around the organization with an engaging community. 

#teamcollaboration #futureofwork #go4idhubs #id4mart #digitalecosystems #digitaltransformations #digitalinfrastructure #saas #SMEs #SMB #nonprofit #Organization #community #communityBuilding #ecosystem #marketplace #storefront #buylocal #communityecosystem #trust #id4org #all-in-one-SaaS #ecosystem #branding 
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Rojit Sorokhaibam

Wed, May 25, 2022 Edited

Team Collaboration at Work Place

Collaboration is the basic mantra at a work place at present. This is an indication of an ‘effective’ team as this can harness the best of two or more individuals. One important part of a team is efficiency and an equally important aspect of the workplace. It is important to find a company that understands this and offers a collaboration platform with ‘End-to-End’ Ecosystem Collaboration. With these solutions one is able to redefine the workplace and build a digital workforce.

Before knowing how to promote collaboration at workplace one needs to know the reasons for doing so.  Collaboration can generate knowledge and allows each of the team members to get a full understanding of their role. Besides this, there are other reasons listed below.


1. Solving Problems is better

Collaboration of the workplace means getting the different talent together and making a pool of knowledge and different skills. The team adapts a better approach to problem solving when experienced and competent employees are brought together.

2. Learning from Each Other
How collaboration tools improve team collaboration is by encouraging communication. Team members who work in collaboration have an opportunity to learn from the successes and failures of each other. They approach learning in an organizational manner. The business does not deviate from the ‘set’ goal, be it short term or long term. The tasks assigned are to those who are sure of reaching their targets.

3. Breaking down barriers
Most of the successful businesses put their teams in collaboration. This team collaboration is extended to all the different departments. Everyone contributes towards specific goals in a company and this provides a loop for feedback. This feedback can be used for different projects. All the team members can, now, express an opinion and this can better deliver the goals of the company.

4. Faster Production
When a group of uninitiated individuals work together for a common goal, it can take too much valuable time out of the work day. When a well collaborated and coordinated group works together, the entire scenario changes. There is no longer a wastage of time and the outcome is better than expected. It is important to ensure that the members are connected, informed, mutually supportive and engaged with multiple features.

5. Participation and Open Communication
It is a known fact that collaborating teams communicate better. Integrating the collaborative tools at the workplace works out as the ‘first’ step to communication. The team members can observe the work as this is progressing. They get to know who is responsible for this and also how this is affecting the work of everyone else.

Using applications that can simplify the everyday operations for medium or small businesses and offers features including branded Android and iOS apps, corporate website, and intranet for organizations, team collaboration, event management, video conferencing, CRM, project management and a lot more is important for any business.

It is important to ensure that the members are connected, informed, mutually supportive, engaged with multiple features.

id4org helps organizations to bring down the costs of operation, increase the inclusivity and productivity, and also enhance competitiveness and agility and improve collaboration at an affordable price.

#teamcollaboration #futureofwork #go4idhubs #id4mart #digitalecosystems #digitaltransformations #digitalinfrastructure #saas #SMEs #SMB #nonprofit #Organization #community #communityBuilding #ecosystem #marketplace #storefront #buylocal #communityecosystem #trust #go4id4org #all-in-one-SaaS
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Rojit Sorokhaibam

Tue, May 24, 2022 Edited

14 Trends that Impact the ‘Future of Work’ - An id4org perspective.

Digital Transformations - The Future of Work in the Age of Artificial Intelligence

The ‘future of work’ seems to have arrived before time and this is definitely, unexpected. The ‘ongoing’ pandemic has changed the way people live, eat, sleep, socialize and of course, work. Most employers are, at present, trying to understand this ‘future of work’ and how to go about adapting this.


It is important to adapt to the changes happening at present. This includes virtual workplaces and remote work. The ‘tomorrow’s’ office needs to be specific designed to keep the employees well connected even if they are apart physically.

1. Digital Transformations
A business needs to ensure that the processes, be it external or internal, are digitized. It is also important that the business adapts tools or software for keeping the employees well connected.

2. Remote Work is the ‘New’ Normal
Almost 70% of the CFOs feel the transition to ‘remote’ work can make a business better in the future. There are a number of businesses that understand that the way an employee works, if a business operates from a workplace, will be absolutely different. It is important to accept the new behavior of the employees.

3. The Changing Leadership
It is important that the leadership focuses on creating workplaces considered ‘healthy’. Leaders play an important role in the building of trust in a workplace. They need to align the employees with the goals of the business.

A leader can help employees through communication that is transparent, open, and honest.

4. Sharing of Knowledge and Re-skilling
Owners of different businesses need to ensure that the job functions are evolved and also re-skill the employees, preparing them for the ‘future of work’. The employees, with the re-skilling programs, need to be able to share their knowledge with their peers through open communication. The result is successful.

5. Emergence of ‘Social’ Collaboration
This social collaboration is very important. The employees expect complete transparency and want to stay well connected. It is important that they are able to engage in company conversations. They want to share their ideas and want to be heard.

The ‘social’ collaboration tools have gained importance due to the ‘social distancing’ necessity.

6. Workplaces that are ‘Mobile’ Friendly
Workplaces that are mobile-friendly are more of a present trend. Most businesses understand that having ‘desk-less’ employees is important for the workplace to be mobile-friendly. This works out to be the only way a business can ensure the productivity and the safety of its employees.

7. Centralizing Communication Channels
Technology seems to have revolutionized ‘business communication’.

Communication, now, is much faster with the different apps for video conferencing, chat apps, and also instant messaging. Using different channels for communication in the workplace can have a negative impact and cause confusion.

It is important to adopt a centralized and streamlined communicating means. Organizations need to choose the right software solutions and tools for internal communications.

8. Meaning of Work
To bring out the best results in a workplace, an employee needs to feel they are a larger part of the organization.

Businesses, now, want to be a part of the change globally and their team needs to understand how their contribution is impacting the level of success within their organization.

9. Employee well-being and morale at the forefront.
Employers are concentrating on the well-being and morale of the employees more than ever before. Employees have expressed that the workplaces seem to have a ‘negative’ impact on them. Most businesses are looking for ways and means to ensure the well-being of their employees.

10. Gig economy and self-employment
At present, employers are offering flexible working conditions to their employees. This helps the employee to control the work-life balance.

11. Soft skills v/s hard skills
Employees will be spending more of their time on activities that cannot be handled by machines. This includes sharing their expertise, managing people, and communication. Advanced cognitive capabilities, emotional and social skills, and creative and logical reasoning seem to be in demand.

12. Employee activism on the rise
Employee activism is on the rise as the newer generations are taking a more outspoken approach in the workplace. They are more inclined to protesting than taking a passive role.

It is important that the employer understands that these protests can damage the reputation of their business. A business needs to make an effort to improve the ‘trust’ factor in the workplace, encourage the employees to live with the value of the company, support transparency, and align the external and internal communications.

13. Innovation, Agility, and Management
Businesses need to welcome innovation and be flexible while managing any crisis, such as COVID-19. The productivity of the employees and the business can be affected if the organization is unable to adapt to the new changes.

14. Internal Communication Importance
The way in which employees presently communicate is more important due to the remote work environment. Organizations must provide their employees with the most efficient and productive platform for the future of their success.

The "Future of Work" will depend on an organization's willingness to adapt to newer technology, be flexible, trusting and respectful when contemplating employee suggestions.

This blog post is an extension of a discussion on the “Future of Work”. id4Org is a pioneer platform with the tools you need to start your business.

#futureofwork #go4idhubs #id4mart #digitalecosystems #digitaltransformations #digitalinfrastructure #saas #SMEs #SMB #nonprofit #Organization #community #communityBuilding #ecosystem #marketplace #storefront #buylocal #communityecosystem #trust #go4id4org #all-in-one-SaaS #Blogs
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