Role of Creative Technologist in the New Digital Ecosystem
Creative technologists are not only avant-garde but also daring, and believe in developing ambitious and innovative projects. The role of a ‘creative technologist’ is quite new. They invent new products and uses based on cutting edge scientific knowledge.
Who are Creative Technologists?
The basic role of creative technologists is not defined. They manage to bridge the gap between code and creativity, but this description does not even scratch the surface. These are designers who go directly from communicating an idea to coding a prototype. They are also developers who have a great sense of design and concept. These technologists need to be skilled in strategy, leadership and in creating a vision. They lead from the start of any project, explore new models and determine their approach through well-established processes.
Besides being early explorers, they are also considered to be creators at heart. Creative technologists are always ready to roll up their sleeves and work hard to achieve their goal. They tend to be leaders who demonstrate their ability to work quickly throughout their channel.
Details
Creative technologists focus on making the experience of end-to-end better for the users
They bridge the gap between technology and ideas
Their creative ideas are translated through innovative technological solutions
They analyze, investigate and also experiment with emerging frameworks and platforms for deliver solutions for a variety of problems
They possess the proper amount of knowledge for visual design.
Where did they come from?
Creative Technologists seem to be filling in the void within the ‘creative’ industry. This role has now been recognized as a digital developmental service. At present, the fault lines between design and development seems to be distorted.
How can they help customers?
The segmented roles that are traditional become less important when the main goal and the real focus is on the customer. The prime focus is on constant innovation and velocity. These creative technologists have emerged as key players in a cross functional environment of teams that are set up for failure after experimentation.
Presently, digital transformation for organizations is considered to be of prime importance. For this reason, the barriers need to be removed. Technologies like AI, Voice Recognition and AR will soon be standard, so it is essential to take a new approach.
Such an approach must be unified and creative. This can make any company ‘digitally fit’ within the new ecosystem. A creative technologist needs to be an essential contributor for any vision of digital transformation.
Creative Technologists understand that any feedback will create a much faster result. Their method of thinking is unique, and they have the ability to be persuasive and and they know how to engage their audience .
id4Org helps a business in building a digital ecosystem that is based on trust.
Digital transformation culture, team collaboration, future of work, digital ecosystems, digital infrastructure, saas, community Building, ecosystem. marketplace, storefront, buy local community, ecosystem, all-in-one-SaaS, ecosystem branding
Culture of Digital Transformation
Digital transformation is not only about business change, but also about people. The ability to convey these changes to people and maintain them is important. It is essential to build a culture where the teams can be empowered in making decisions with the larger businesses’ context objective.
1. Digital Transformation must come from the top.
A change can be effective only if the senior stakeholders or the board adopts it. The process of delivery is only possible if the change is applied to the product life-cycle in totality and not only on individual projects.
If the internal teams work solo to use agile techniques without the business sharing this vision, this would result in inconsistencies, poor user experiences and tech redundancy.
The team for digital transformation needs to align the different external and internal goals. This helps the teams to work on feature by feature instead of project by project.
2. The Culture of Digital Transformation is led by design.
Most projects are ‘technology-led’ instead of being ‘customer-led’ or ‘design-led’. Focusing on the customer’s needs and taking the lead from design-customers can transform how a business approaches digital projects that are of a large scale.
3. Digital Transformation can help in creating “Great” Products.
It is important that the business concentrates on building ‘great’ products. This can take multiple iterations. A business needs to expect change and accept that this does not end. Improving the product, externally and internally, needs to be an ongoing process so that there is true value to the product.
4. One Roadmap for Digital Transformation.
Most often, teams work on an independent basis on projects that need to eventually be integrated. Each team will have different priorities at the time of integration. This can waste a lot of money and time and lead to complications.
Businesses need to have a single roadmap for digital transformation. This can help the teams in ensuring that they execute against a ‘bigger’ plan.
5. Digital Transformation can create a ‘company-wide’ vision
A digital roadmap can help build a vision that is common for the future of the business. The design, strategy and development teams need to work on the program. It is important to unify the products across the business.
6. Digital Transformation cannot be Outsourced.
The team and also digital transformation is core to any business. These need to work together. The internal team is as important to the digital transformation as the relationship with the agency.
In short, a business can be kicked into gear by blending technical and human capabilities. With this, the momentum is kept in motion. This digital transformation is not new, but the pandemic has only made it more urgent.
A motivated and informed team can have a great impact on any business.
For more information on digital transformation, you can contact id4Org. This is the company that can help redefine the digital workplace with an engaged and focused community.
Brand Ecosystem and its Power
Brand ecosystem is not as ‘complex’ as it sounds. It is the experience created by different businesses for their customers via various channels and media. Brand ecosystem includes social profiles and ads. Digital consumerism is here to stay, which makes it important not only to sell products and services, but to also ensure repeat business from consumer loyalty. Connecting to the audience in such a way that businesses retain customers for a lifetime is important.
Brand ecosystems depend on the different aspects of technology and business, and can create a communication strategy that is integrated.
Importance of Brand Ecosystem
A brand ecosystem is beneficial not only to the consumers but also to the business. Consumers are able to find more products needed for their day-to-day requirements with a brand ecosystem. This tends to expand the portfolios of the product. The consumers can meet all their requirements with a ‘single’ brand, adding to their convenience and comfort. The ecosystem can help increase loyalty and prove beneficial to the brand. A business can also cope with the highs and lows of a specific sales trend by expanding the portfolio.
Building a Brand Ecosystem
When a business wants to develop an ecosystem, it is important to focus on the wants and needs of the ‘existing’ customers.
Their loyalty is ensured and the business can profit with an increase in sales if the business provides a good experience and is able to solve their problems. Any initiatives added to the ecosystem need to add value to the convenience of the consumers.
The marketers can make ‘informed’ decisions about the building of a brand ecosystem with brand tracking. Strong brand tracking can help a business gain insight in into the sentiment of the audience.
Here are a few tips for building an ecosystem:
The objectives of a brand need to be identified.
The business has to take inventory of the resources that already exist.
The management systems of marketing need to be looked into.
The value proposition needs to be determined.
The technologies and tools need to be leveraged for making the action items feasible.
When a brand ecosystem is built, it is important to make sure there is a connection between the brands of the business and the technology. A business can be strong if the connections of the business attributes are well connected.
Creation of a business ecosystem can be time consuming. The best examples can be found within organizations with many years of experience and strong strategic tracking strategies.
A campaign might not align with the needs of a customer if the business is unaware of their customers sentiments and thoughts
When a brand ecosystem is built, it is important to make sure there is a connection between the brands of the business and the technology. A business can be strong if the connections of the business attributes are well connected.
Creation of a business ecosystem can be time consuming. The best examples can be found within organizations with many years of experience and strong strategic tracking strategies.
A campaign might not align with the needs of a customer if the business is unaware of their customers sentiments and thoughts
To get the most out of your efforts and to save valuable time, energy and money, log onto id4org. The ecosystem will be built around the organization with an engaging community.